Passionate about LOCAL

Local Books, Toys, & Gifts Shop

I’m loving the festive holiday lights going up in all the neighborhoods – it’s such a joyful heartwarming treat just to drive up & down a few unfamiliar areas of town exploring the variety of light shows. While driving Eucalyptus Ave in San Carlos is always on my holiday to-do list, I’ve found a number of neighborhoods in our peninsula that do a great job with lighting homes and lawns. I’m always happy to see people getting into the season. It gives such a feel of community and old town charm.

Speaking of old town charm, that’s what attracts me to San Mateo’s 25th Avenue District. I have discovered plenty of old alongside the new. I’m told that besides the U.S. Post Office, The Diamond Cutters Jewelry Shop may be longest established business still operating there. I’m thinking about profiling a few of the business owners in my future postings so that you can get to know them and what they stand for and how they appreciate your business and want to make it personal and local. I always try to support mom and pop before larger chain stores. It’s always Small Business Saturday!

Go Local, Go Small. Reach and Teach Books, Toys & Gifts on 25th Avenue is a “SHOP SMALL” promoter. “Every Small Business Has a Story” is printed on the bookmarks at the register. The sign on the front window has been altered to read: “#ShopSmallWithUs” “Small Business EVERY day.” Many shopkeepers would like to communicate with the community to let you know what they have in STORE for you and your family. Let’s keep the communication going….

You can be sure that I’m always focused on what’s going on in our local communities. I try to make City Council meetings when I can. Speaking of which, I would love to hear from you if you attended the December 6th Burlingame Planning Commission meeting. Would you share your thoughts and/or point of view on my Facebook page (click the FB icon below)? I agree we need to maintain the welcoming feel and hometown character of Burlingame, but I also see the need to plan for a sustainable future and make room for the generations to come. I’ll be watching the Patch for information about the meeting, but would love to hear from you too.

Enjoy the season of lights, and please shop local!

Rumana Jabeen & Associates



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This post was written by Rumana Jabeen

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