San Mateo County Market Update May 2025

Pocket Listings: Private Real Estate

Sales on the Rise

In today’s tight and competitive housing market, a growing number of high-end homes are changing hands off market. These “pocket listings” offer privacy and exclusivity — but not without controversy. Here’s what buyers and sellers need to know.

What’s a Pocket Listing?

A home that’s marketed privately, without being publicly listed on the MLS. Usually shared through agent networks or brokerage connections.



Why Sellers Use Them:

• Privacy: Avoid open houses and nosy neighbors.
• Control: Choose who sees the home.
• Exclusivity: Can attract serious buyers willing to pay a premium.
• Test the Waters: Try out pricing or interest before going public

Why Buyers Like Them:

• Less Competition: Fewer bidding wars.
• Unique Inventory: Access to homes others never see.
• Speed: Move fast in a hot market.

The Trade-Offs:

• Less Exposure = Fewer Offers: Sellers might miss out on top dollar.
• Ethical Questions: NAR’s Clear Cooperation policy requires listings to hit the MLS within 1 business day if marketed.
• Fairness: Some argue pocket listings limit access and widen housing inequities.

When It Makes Sense:

• For Sellers: Privacy is essential, or market demand is sky-high.
• For Buyers: You’re well-connected, flexible, and fast.

Pocket listings can work — but they’re not for everyone. Whether you’re buying or selling, know the risks, understand the rules, and work with a pro who plays it smart and fair.

Curious if a pocket listing is right for you? 

Let’s talk strategy. Whether you're buying off-market or considering a private sale, I’ll help you navigate the process with confidence and integrity. Reach out today to explore your options.