San Mateo County Market Update June 2025

Rumana Jabeen • June 5, 2025

What Does It Really Cost to Sell Your Home? 

Selling a home is more than just putting a "For Sale" sign in the yard; it's about strategic preparation and smart investments. As a seasoned real estate professional, I've guided numerous clients through this intricate process, ensuring they make informed decisions that maximize their returns.


Understanding the Costs Involved in Selling Your Home

When preparing to sell, it's essential to recognize the various costs that can arise. These expenses can be broadly categorized into four main areas:


1. Pre-Sale Inspections

Opting for a pre-listing inspection can be a proactive move. These inspections, typically costing between $300 and $500, can uncover potential issues that might deter buyers or lead to price negotiations later on. Addressing these concerns upfront can streamline the selling process and instill confidence in potential buyers.


2. Home Refreshes

First impressions matter. Simple enhancements like fresh paint, landscaping, and minor repairs can significantly boost your home's curb appeal. For instance, neutral paint colors can make spaces appear larger and more inviting, appealing to a broader range of buyers.


3. Marketing Expenses

Effective marketing is crucial to attract potential buyers. This includes professional photography, virtual tours and a social media blitz. I will cover these costs for the seller. Staging also can make a home more appealing, with studies showing that staged homes often sell faster and at higher prices. I will recommend stagers that truly understand the current vibe that buyers are seeking. This has a huge ROI for sellers.


4. Renovations

While not every home requires extensive renovations, certain updates can offer a substantial return on investment. For example, minor kitchen remodels can recoup up to 80% of their costs. However, it's essential to evaluate which renovations are necessary and align with market expectations.




Real-Life Examples: Tailoring the Approach

Every home has a story—and a different path to market success. One of the most important parts of my job is helping sellers identify where to invest time, energy, and money… and where to hold back. Not every home needs the same preparation. The goal is always the same: to attract the right buyers, drive strong offers, and maximize returns. But how we get there? That’s where experience and strategy come in.

Let’s take a look at some recent homes we prepared for market, each with a unique plan.


1045 Grebe Street, Foster City

Located in the sought-after Bay Vista community, this townhouse had high ceilings and strong layout potential—but needed a full interior refresh to meet buyer expectations.


Our approach: A complete renovation from top to bottom—including new kitchen, bathrooms, lighting, and flooring. This full-scale effort was essential to transform the home into a modern, move-in-ready listing that stood out in the competitive Foster City market.

See this property

918 Beach Park Blvd #53, Foster City

This home featured luxurious, high-end bathroom upgrades with premium Italian stone and top-tier finishes—an investment of over $70,000.


Our approach:  Our client leaned into the luxury angle with adding designer finishes and stunning bathroom upgrades. While the upgrades were undeniably beautiful, this experience reminded us how important it is to match improvements to buyer expectations—and timing.


Rule of Thumb:  When preparing a home for sale, it’s wise to keep upgrade budgets to no more than 3–5% of the home’s total value per room. Over-investing in one area—especially right before listing—doesn’t always guarantee a higher sale price. Strategic, market-informed updates usually offer a stronger return.


See this property

1243 Homewood Avenue, San Mateo

Bright, spacious, and full of flexible living, this home offers comfort and charm in central Foster City.


Our approach: Just a light touch. We focused on a cleaning and repainting. This minimal prep preserved seller resources while highlighting the home’s natural appeal.

See this property

1394 Marlin Avenue, Foster City

A beautiful home that appeared market-ready—until inspections revealed critical repairs to major systems.


Our approach: Although we didn’t pursue cosmetic renovations, we worked swiftly with the sellers to address key repairs identified in inspections. These fixes weren’t about aesthetics—they were about mitigating buyer concerns, preserving the home’s perceived value, and preventing price erosion during negotiations. The result? Strong buyer confidence and an excellent ROI for the sellers.

See this property

Crafting a Strategy with Rumana

Navigating the home-selling process doesn’t have to be overwhelming—especially when you have a plan tailored to your specific property and goals.


When you work with me, we begin by identifying what your home truly needs to compete in today’s market. That might mean a light refresh, a deep renovation, or simply leveraging the features already in place. I help you make confident decisions about where to invest, where to save, and what will drive the strongest return.


And if you’re selling outside the Bay Area? We now offer a hassle-free, no-upfront-prep experience in extended markets—making it easier than ever to list your home without the stress of organizing painters, landscapers, or stagers. You focus on what’s next; we handle the rest.

Every home has potential—and I’m here to help you unlock it.






Let’s form a strategy that works for your timeline, your goals, and your peace of mind.


Connect with Rumana To Learn More

May 2025 Market Reports


Below you'll find market information for San Mateo County, San Mateo (City), and Foster City.

The seal of the county of san mateo in california

San Mateo County Equity Report. This report covers changes in median home sales prices over the last month, year, five years, and ten years.

A table showing the percentage change and the amount of change

San Mateo County Market Report.  This report covers changes in median home sales prices, year over year.

A table showing the sale price of homes in different cities
The seal of the city of san mateo california

San Mateo City Equity Report. This report covers changes in median home sales prices over the last month, year, five years, and ten years.

A table showing a percentage change and a s change

San Mateo City Market Report.  This report covers changes in median home sales prices, year over year.

A table with a lot of numbers on it
The seal of the city of foster city incorporated in 1971

Foster City Equity Report. This report covers changes in median home sales prices over the last month, year, five years, and ten years.

Single Family Residences 

A table showing the percentage change and the amount of change

Condominiums 

A table showing the percentage change and the amount of change

Townhomes

A table showing the percentage change and the amount of change

Expanded San Mateo County Market Report


By Rumana Jabeen August 20, 2026
Summer didn't bring enough new homes to meet buyer demand. Now, a growing pool of motivated buyers could be setting the stage for a very active fall across San Mateo County. Summer is winding down, and normally this is the point when I look back at the season and see a market that has taken a bit of a breather. This year, I see something different. We did get some new inventory over the summer, but not nearly enough to keep pace with demand, particularly for single-family homes. At the same time, buyers never really went away. Many are financially prepared, motivated, and actively searching, but they simply haven't found the inventory they need. That leaves us heading toward fall with an interesting combination: limited supply, persistent demand, and buyers who are becoming increasingly eager to make a move. I don't know yet exactly how the fall market will play out, but the ingredients are in place for a very active season. Summer Never Delivered the Inventory We Needed Summer usually gives buyers more choices. New listings arrive, activity spreads across more properties, and the market tends to settle into a somewhat more relaxed rhythm. That wasn't really the story this year. Single-family home inventory remained particularly tight across San Mateo County. When desirable homes did come to market, buyers often competed aggressively for them. Since May 1, 1,067 single-family homes have sold across San Mateo County. Of those, 798 sold above their asking price, and 125 sold for at least 120% of asking. That tells me something important. Demand isn't missing. In many cases, buyers simply haven't had enough homes to choose from. We're seeing an even more extreme version of that dynamic in San Francisco, where more than 140 homes sold for at least $1 million above asking during the first half of 2026. That is an extraordinary increase from only eight such sales during the same period last year. San Mateo County is its own market, and I would never suggest that San Francisco's results automatically translate to the Peninsula. But both markets demonstrate what can happen when motivated buyers compete for limited desirable inventory. Where Did All the Buyers Go? They are still here. I'm currently working with three highly motivated buyers who are financially prepared and ready to purchase. Their challenge isn't deciding whether they want to buy. It is finding the right single-family home to buy. And they are certainly not alone. Every buyer who spent May, June, July, and August waiting for the right property does not simply disappear when summer ends. Many carry that search into September and October with even greater motivation. That is the pent-up demand I am watching now. If fall brings a meaningful increase in new listings, we could see that demand spread across a healthier selection of homes. If inventory remains constrained, competition for the best properties could become even more pronounced. Either way, buyers should be preparing now rather than waiting for the fall market to officially "begin." Sellers, You Haven't Missed Your Window For homeowners, I think this is the most important takeaway from the summer. If you considered selling earlier this year but didn't, you haven't necessarily missed your opportunity. In fact, time may be on your side. There is a pool of buyers who have spent months searching without finding the right home. If your property matches what those buyers have been waiting for, coming to market this fall could put you in front of an unusually motivated audience. That does not mean every home will automatically receive multiple offers or sell substantially over asking. The fundamentals still matter. Your price has to match your product. Your home has to be positioned against the other choices buyers have across the Peninsula, not just the house down the street. Presentation, condition, location, and pricing strategy will determine whether buyers see your home as the opportunity they've been waiting for. A strong market can create opportunity, but strategy is what converts that opportunity into a successful sale. Advice for Buyers This Fall If you have been waiting for more inventory, use the remaining weeks of summer to get completely prepared. Make sure your financing is current, know your true comfort range, and be clear about which features are essential versus negotiable. More homes may come to market this fall, but the best single-family properties are unlikely to sit around waiting for you to decide. Patience has been necessary this summer. This fall may require decisiveness. Advice for Sellers This Fall If you have been wondering whether you waited too long to sell, let's change the question. Instead of asking whether you missed spring or summer, ask what your specific home would be competing against if it came to market this fall. That is something we can evaluate now. We can look at recent sales, current inventory, buyer activity, your home's condition, and where it fits within its price bracket. If the opportunity is there, the next few weeks give us time to prepare intentionally rather than rushing to market. Summer left us with fewer homes for sale, not fewer buyers. That distinction could define the fall market. The best time to start your strategy was yesterday. The next best time is today.
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