San Mateo County Market Update October 2025
The Power of Strategy in a Changing Market
Some weekends remind me why real estate is never just about offers and contracts—it’s about people, timing, and strategy.
Recently, I found myself negotiating for two very different homes. One received an offer at asking price. The other drew two offers—both $100,000 below asking.
In today’s Bay Area real estate market, neither outcome surprised me. Buyers are more selective, sellers are realistic, and every transaction has its own rhythm. My clients were ready to accept the offers, but I saw an opportunity to do better for them.
Because my role isn’t just to complete a sale—it’s to protect my clients’ value and ensure they don’t leave money on the table.
A Market That Rewards Strategy
Right now, the Foster City and San Mateo County markets are steady but cautious. Homes are selling, but buyers are taking their time. Some listings spark multiple offers; others linger despite good presentation and pricing.
We’re in what I call a strategic market—one where small choices around timing, communication, and negotiation make a big difference. And in a market like this, experience and preparation matter more than ever.
Two Homes, Two Lessons
The first home received a full-price offer within days. It was clean and fair, but I noticed signs that the buyer was motivated. I opened a conversation—just one—and that discussion led to an improved offer and a stronger close for my sellers.
The second home was tougher. Two offers, both $100,000 under asking. My clients were discouraged and ready to accept one. But I believed the home’s true value hadn’t been fully communicated. I reached out to both buyer agents, shared key market data, and highlighted the home’s advantages. Within days, one buyer raised their offer significantly, and the property sold near list price.
That weekend reminded me that strategy isn’t about pushing—it’s about reading the situation and staying engaged.
Why Negotiation Matters Again
During the boom years, negotiation often felt secondary. The market dictated the price.
Now, as conditions balance, negotiation once again defines success.
Here’s what I’m seeing:
- Buyers are cautious, not absent. They want reassurance, not pressure.
- Sellers are motivated but measured. They expect their agents to protect their value.
Trust and timing drive results. The agent who communicates clearly creates confidence on both sides.
Negotiation isn’t confrontation—it’s connection. It’s helping both sides see value clearly and move forward with confidence.
My Approach to Strategy
Every negotiation is different, but I rely on three core principles:
- Insight Creates Leverage - I study market data, trends, and buyer motivation. Knowing the “why” behind an offer shapes how I respond.
- Communication Builds Trust - Real conversations—calls, not just emails—build understanding and uncover opportunity.
- Calm Creates Confidence - Negotiation can be emotional. My role is to keep the process steady so my clients make decisions from clarity, not stress.
Advice for Sellers
If you’re selling right now, remember: the first offer is just the start.
- Even lower offers can become stronger through the right discussion.
- Timing, tone, and presentation all affect leverage.
- A strategic, experienced agent can help you close confidently, not hastily.
Advice for Buyers
If you’re buying in the Bay Area, you have more flexibility than before—but strategy still matters.
- Be pre-approved and ready to act.
- Communicate clearly and professionally.
- Work with an agent who understands seller motivation and market psychology.
Strong offers aren’t always the highest—they’re the best positioned.
Why Strategy Wins
Real estate success isn’t about rushing—it’s about reading the market and responding with insight.
That’s what strategy is: making decisions that protect your goals and create the right outcome.
The best time to start your strategy was yesterday. The next best time is today.
Let’s talk about how to position you for success—whether you’re buying or selling in today’s Bay Area market.
