San Mateo County Market Update February 2025

Rumana Jabeen • February 5, 2025

The Key to Selling Your Home Quickly: Pricing It Right from the Start

Selling a home is an emotional and strategic process. It’s not just about putting a price on a piece of property—it’s about setting the right price to attract serious buyers and secure the best possible outcome. If a seller insists on listing their home at a price that doesn’t align with the current market, it can lead to disappointment. Overpricing can result in a home sitting on the market for too long, ultimately leading to price reductions and a weaker negotiating position.


The Reality of Today’s Market

Yes, home prices are still holding steady and even increasing in some cases. But let’s be real—we’re not in the same market we had before interest rates climbed. Buyers are more cautious, inventory levels are fluctuating, and homes that are priced too high from the start are sitting on the market longer than necessary. The longer a home sits, the more leverage buyers have to negotiate, and that’s not a position you want to be in.

Many sellers think that pricing high will leave room for negotiation, but in reality, it can drive buyers away entirely. With more options on the market, buyers are taking their time, and overpriced homes simply don't make the cut. Instead, a well-priced home will generate more interest, more showings, and potentially even multiple offers, leading to better terms for you as the seller.


Why Overpricing Can Backfire

When a home is overpriced, it risks being ignored by buyers who are actively searching within the right price range. They’ll compare your home to others that are correctly priced and may decide it’s not worth their time. Even worse, when a property lingers on the market without offers, buyers begin to assume something is wrong with it. You might think you’ll “test the market” with a higher price and adjust later, but that often leads to price reductions that make the home appear undesirable. First impressions matter, and the best offers come early in the listing process.


Buyers today have access to more information than ever before. They’re looking at comparable properties, market trends, and price reductions before making an offer. If your home is significantly higher than the competition, they’ll simply move on to a better-priced option. And once a home sits for too long, buyers assume there’s a reason it hasn’t sold—leading to lowball offers or no offers at all.


Finding the Sweet Spot

So, how do we get it right? By analyzing market data, recent sales, and current trends to set a price that reflects your home’s true value while attracting serious interest. The goal is to generate excitement and competition, leading to strong offers with better terms. A home priced correctly doesn’t just sell—it sells well.


A competitive price doesn’t mean underpricing—it means pricing in a way that drives demand. When buyers see a well-priced home, they act fast because they don’t want to miss out. The more interest your home generates, the better the offers you’ll receive. In some cases, multiple offers can even push the price higher than your original expectations.


Let’s Talk Strategy

If you’re thinking about selling, don’t let pricing be the thing that holds you back. Let’s work together to determine the right price so you can maximize your results from day one. Reach out today, and let’s get started!

Connect with Rumana To Learn More

January 2025 Market Reports


Below you'll find market information for San Mateo County, San Mateo (City), and Foster City.

The seal of the county of san mateo in california

San Mateo County Equity Report. This report covers changes in median home sales prices over the last month, year, five years, and ten years.

A table showing the percentage change and the amount of change

San Mateo County Market Report. This report covers changes in median home sales prices, year over year.

A table showing the sale price of homes in different cities
The seal of the city of san mateo california

San Mateo City Equity Report. This report covers changes in median home sales prices over the last month, year, five years, and ten years.

A table showing a percentage change and a s change

San Mateo City Market Report. This report covers changes in median home sales prices, year over year.

A table with a lot of numbers on it
The seal of the city of foster city incorporated in 1971

Foster City Equity Report. This report covers changes in median home sales prices over the last month, year, five years, and ten years.

Single Family Residences 

A table showing the percentage change and the amount of change

Condominiums 

A table showing the percentage change and the amount of change

Townhomes

A table showing the percentage change and the amount of change

Expanded San Mateo County Market Report


By Rumana Jabeen August 20, 2026
Summer didn't bring enough new homes to meet buyer demand. Now, a growing pool of motivated buyers could be setting the stage for a very active fall across San Mateo County. Summer is winding down, and normally this is the point when I look back at the season and see a market that has taken a bit of a breather. This year, I see something different. We did get some new inventory over the summer, but not nearly enough to keep pace with demand, particularly for single-family homes. At the same time, buyers never really went away. Many are financially prepared, motivated, and actively searching, but they simply haven't found the inventory they need. That leaves us heading toward fall with an interesting combination: limited supply, persistent demand, and buyers who are becoming increasingly eager to make a move. I don't know yet exactly how the fall market will play out, but the ingredients are in place for a very active season. Summer Never Delivered the Inventory We Needed Summer usually gives buyers more choices. New listings arrive, activity spreads across more properties, and the market tends to settle into a somewhat more relaxed rhythm. That wasn't really the story this year. Single-family home inventory remained particularly tight across San Mateo County. When desirable homes did come to market, buyers often competed aggressively for them. Since May 1, 1,067 single-family homes have sold across San Mateo County. Of those, 798 sold above their asking price, and 125 sold for at least 120% of asking. That tells me something important. Demand isn't missing. In many cases, buyers simply haven't had enough homes to choose from. We're seeing an even more extreme version of that dynamic in San Francisco, where more than 140 homes sold for at least $1 million above asking during the first half of 2026. That is an extraordinary increase from only eight such sales during the same period last year. San Mateo County is its own market, and I would never suggest that San Francisco's results automatically translate to the Peninsula. But both markets demonstrate what can happen when motivated buyers compete for limited desirable inventory. Where Did All the Buyers Go? They are still here. I'm currently working with three highly motivated buyers who are financially prepared and ready to purchase. Their challenge isn't deciding whether they want to buy. It is finding the right single-family home to buy. And they are certainly not alone. Every buyer who spent May, June, July, and August waiting for the right property does not simply disappear when summer ends. Many carry that search into September and October with even greater motivation. That is the pent-up demand I am watching now. If fall brings a meaningful increase in new listings, we could see that demand spread across a healthier selection of homes. If inventory remains constrained, competition for the best properties could become even more pronounced. Either way, buyers should be preparing now rather than waiting for the fall market to officially "begin." Sellers, You Haven't Missed Your Window For homeowners, I think this is the most important takeaway from the summer. If you considered selling earlier this year but didn't, you haven't necessarily missed your opportunity. In fact, time may be on your side. There is a pool of buyers who have spent months searching without finding the right home. If your property matches what those buyers have been waiting for, coming to market this fall could put you in front of an unusually motivated audience. That does not mean every home will automatically receive multiple offers or sell substantially over asking. The fundamentals still matter. Your price has to match your product. Your home has to be positioned against the other choices buyers have across the Peninsula, not just the house down the street. Presentation, condition, location, and pricing strategy will determine whether buyers see your home as the opportunity they've been waiting for. A strong market can create opportunity, but strategy is what converts that opportunity into a successful sale. Advice for Buyers This Fall If you have been waiting for more inventory, use the remaining weeks of summer to get completely prepared. Make sure your financing is current, know your true comfort range, and be clear about which features are essential versus negotiable. More homes may come to market this fall, but the best single-family properties are unlikely to sit around waiting for you to decide. Patience has been necessary this summer. This fall may require decisiveness. Advice for Sellers This Fall If you have been wondering whether you waited too long to sell, let's change the question. Instead of asking whether you missed spring or summer, ask what your specific home would be competing against if it came to market this fall. That is something we can evaluate now. We can look at recent sales, current inventory, buyer activity, your home's condition, and where it fits within its price bracket. If the opportunity is there, the next few weeks give us time to prepare intentionally rather than rushing to market. Summer left us with fewer homes for sale, not fewer buyers. That distinction could define the fall market. The best time to start your strategy was yesterday. The next best time is today.
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